FRAE was born from a transformative journey through Iceland, where beauty thrives in simplicity. Inspired by the locals’ minimal yet effective skincare rituals, FRAE merges the best of both worlds—nature’s purity and cutting-edge nanotechnology—to create high-performance formulas that nourish from within and protect from without.

More than just a skincare brand, FRAE is a statement of conscious beauty. Every formula is crafted with clean, eco-certified ingredients in a solar-powered lab, ensuring a positive impact on both skin and planet.

The visual identity of FRAE reflects this philosophy: a refined balance between scientific precision and effortless elegance. Inspired by laboratory aesthetics, its minimalist design highlights quality, transparency, and innovation. The brand’s Nordic influence is evident in the clean lines, neutral tones, and tactile textures, reinforcing its commitment to luxury in simplicity.